Monday 21 January 2019

CSR in Action

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“Selling Point”, a sub-project of LAB

When the LAB project started to yield positive results, a selling point had to be set up immediately. In cooperation with the Municipality of Hani i Elezit and the agriculture and forestry departments, a location of approximately 50m² was found, where a store for selling seasonal fresh products could be built. The location is close to the main road. The purpose of this selling point was to provide access to the market for the farmers involved in the program, as well as for the new businesses. The Selling Point allows them to showcase and sell their products in a controlled environment. The expense of designing and maintaining the selling point was undertaken by the Sharr cement plant.

The construction was carried out by a third party contractor. The selling point is active and being used by the farmers. The agriculture fair which took place this year was fully supported by LAB and the Selling Point was made available for promotional purposes. A large number of citizens attended the fair, where they have been able to taste and learn about locally grown produce.

Report 2017