Friday 24 November 2017

Governing Οbjective

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We aim to grow as a multiregional, vertically integrated cement producer, combining an entrepreneurial spirit and operational excellence with respect for people, society and the environment.

To achieve this objective, we focus on four strategic priorities:

Geographical diversification
We expand our business through acquisition and greenfield development into attractive new markets, to build production scale and mitigate the reliance on few markets.

Continuous competitive improvement
We implement new efficiencies throughout our business to reduce costs and compete more effectively.

Vertical integration
We extend our business into other product areas in the cement value chain, serving our customers better and accessing new profit opportunities.

Focus on Human Capital and Corporate Social Responsibility
We care for and develop our employees and continuously improve our good relationship with all internal and external stakeholders, always aiming for mutual respect and understanding.


Underpinning these priorities is our approach to sharing best practice and leveraging expertise. We are committed to this, across the Group, to help us improve our capabilities and the efficient delivery of our governing objective. 

Report 2016