Through our customer focused growth strategy, we aim to become the leading provider of green building materials and solutions everywhere we operate, by delivering long-term value to our stakeholders and contributing to a safer, more sustainable, and enjoyable world.

Our Strategy 2026 aims to grow and transform our business, while delivering on operational excellence and focusing, and is centered on four key strategic priorities:

  • Strategic priority 1: Focusing on growing our attractive positions in the US and Europe
  • Strategic priority 2: Accelerating new green products and solutions
  • Strategic priority 3: Leverage the growth potential of digital and new technologies
  • Strategic priority 4: Enable strategy execution through a local, performance-driven and talent-enabled operating model


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