26/06/2001
ΤΙΤΑΝ-ALBA event for marketing in the new economy
“Marketing in the New Economy” was the title of the event organized by ΤΙΤΑΝ SA and ALBA. Honorary speaker was Dr Prashant Malaviya, Marketing Professor at INSEAD and Visiting Professor at ALBA. The event was greeted by Dimitris Papalexopoulos, TITAN’s CEO, Nikos Empeoglou, CEO of ALBA, Odysseas Kyriakopoulos, ALBA’s Chairman of the Board and member of INSEAD’s International Council, and Gabriel Hawawini, Dean at INSEAD.
During his speech, Dr. Malaviya referred to the challenges and opportunities presented by the Internet to companies with relevant strategy and emphasized on the relationship between a company and its customers and on how important it is to properly manage it.
The event, that was organized in the context of ALBA-INSEAD 5 years Visiting Professors’ program supported by TITAN, was attended by distinguished executives of the business community, ALBA and INSEAD graduates and TITAN’s executives, while later in the evening, INSEAD’s Dean met with the members of the Greek graduates of INSEAD.
THE TITAN-INSEAD-ALBA VISITING PROFESSORS PROGRAM, 2000-2005
The 5year program that aims at inviting distinguished professors from the world renowned ISEAD University to teach the graduate students of ALBA MBA educational programs, marks the cooperation between the two institutions, that was launched in 2000 and will last until 2005. The first professor to join the program was
Dr. Prashant Malaviya, who taught Marketing Management to the Professional MBA-Certificate class for employed executives.
The presence of prominent members of INSEAD internationally acknowledged academia, at this stage of ALBA’s rapid development, is a proof of its academic upgrade and helps build relationships between the visiting professors and possibly interested Greek enterprises.